The colour of salmon

Salmon get their orange-to-red colour from carotenoids which come from krill and other small crustaceans that they consume.
The carotenoids found in fish are called “astaxanthin”. Astaxanthin is a naturally occurring carotenoid and is in the same family as vitamin A. Astaxanthin is also an antioxidant, which makes an important contribution to the health of the fish and to the nutritional benefits they provide when we eat them.
Farmed salmon do not have access to the same food as wild salmon. So to produce a healthy fish, astaxanthin is added to their carefullyformulated diet. It’s identical to the naturally-occurring compound that gives the fish the healthy colour that your customers want.
The U.S. Food and Drug Administration and the Canadian Food Inspection Agency both approve of the addition of astaxanthin. So you and your customers can rest assured that salmon is wholesome and completely safe.